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Tony Duesing KFH Blog



Talkin Shop

I like to talk about radio but I’m not big on talking about shows that get canceled. Many times these shows are favorites of ours in the building. We usually have a good relationship with the talent. But in the end, good relationships and what we like has nothing to do with what we keep on and take off the air. It’s the listener ratings that drive what we keep on and take off. Walton and Johnson are a perfect example. We target (for KFH) adult men mid 50s and younger. Starting at 9am (M-F) and going through the day, KFH is usually #2 in Wichita, behind KNSS. But in the last ratings book, our KFH morning show was #14. There are around some 20 stations in the metro area. So needless to say that was bad. More men were listening to the soft rock female station during the morning, then coming back to us after 9am! Many of you that listened to Walton and Johnson wanted to know why they were taken off, so there it is. I heard from many that said 'Walton and Johnson' was the only thing they listened to on KFH. We’ll that tells me a great deal. We try to match up these shows so that our primary audience would tune in day or night, not just for one show. So, maybe W&J just didn’t fit our ‘Guy Talk’ format. One note: I was surprised by the amount of people that referred to Walton and Johnson as Walter and Johnson. Our next morning show will start December 14th. It’s Mike and Mike in the Morning. These 2 guys have been doing radio for about a decade now. They sound great together … and are funny.

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10/09/2009 7:50AM
Talkin Shop
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10/15/2009 6:11AM
John
I'm a male, 35, living in Wichita, basically I'm in your demo, and longtime former listener of KFH (for over 15 years), I listened everyday as often as possible - basically all day - but let me be honest I have fallen away for the past couple years. I don't think the current line-up is good anymore, in fact I would never listen to most of it, especially the sports talk because it's super, uber, paint drying boring. Since I don't want to be negative (and I don't work for any radio company) here's the line-up I would wish for (my favorite shows) for KFH (because it has the FM and AM dial, it should have the premiere station in Wichita, in my opinion): Midnight to 6 am: Coast to Coast AM 6-9 am: Mancow 9-noon: G. Gordon Liddy Noon-3pm: Rush Limbaugh 3-5pm: Alex Jones 5-8pm: Michael Savage 8-10pm: Rusty Humpries or Dennis Miller 10pm to midnight: Loveline I don't expect anyone to do it, but thought I'd give the suggestion because listening to internet radio is difficult sometimes, and I'd rather support a local station and advertisers. Best regards.
10/23/2009 9:17AM
m0jov0x
OH god no!, that would be the last thing we need in Wichita, a bunch of right wing wackos spouting their junk into the airwaves, if KFH put on even one of those assholes I would never tune into the station again. Dennis Miller is as far right as I can handle, I was very happen when Glenn Beck disappeared from the lineup. We just need Don to finish up his non-competition period and get his show back on KFH! Don Geronimo forever!
10/29/2009 4:47AM
Jeremy
Wow, so that's what happened with W&J.. nice. Maybe Sports daily should be off the air, I used to listen to it, but anymore they sound too whiny for me. What I don't understand is Coasttocoastam getting moved from 1240/98.7 to 1330. I really think your best shows should be both the am and the fm station.
12/03/2009 8:34PM
Ken
Does anyone at the station ever look at what we write on this site? Just 3 more shows to get rid of and this will be KFH Sports Radio for Men. P U this station stinks, color me gone.
12/16/2009 3:05PM
david
You really dont need ESPN'S Mike and Mike in the morning. I wil not listen now in the mornings. You need Rovers Morning Glory mornings. the show runs 5-10 AM. And would be a great addition to the lineup. Not all this ESPN sports shows. What happened to the Loveline and Phil Hendry shows too. And you should get the Mike OMeara Show podcast for afternoons too. Mike wants stations to pick the show up now. Download the show at: http://www.mikeomearashow.com/
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06/18/2010 10:17PM
Phyllis Cranmer
Perhaps the politicians should listed to what Rush Limbaugh is saying....he's more popular (and sensible) than they are all put together!
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08/04/2010 1:00PM
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08/10/2010 1:37PM
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